Using Twitter to build communities : a primer for libraries, archives, and museums

Forrestal, Valerie, 1978- (author.). Vella, Tinamarie, 1981- (author.).

Summary:

This book looks at ways for libraries, archives, and museums to go far beyond using Twitter as a 'broadcasting" tool and highlights innovative methods to use the service to spark communication and create ties within your institution's greater community. Appropriate for the social media beginner as well as the experienced user, it covers topics like: creating a social media strategy/policy, choosing the right software, gaining followers, curating content, automating your feed, embedding your feed, using cross-platform strategies, [and] using analytics--from back cover

Record details

ISBN: 9781538106051
ISBN: 1538106051
ISBN: 9781538106044
ISBN: 1538106043
Physical Description: xiii, 103 pages : illustrations ; 28 cm
Publisher: Lanham : Rowman & Littlefield, [2018]
Copyright: ©2018

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	Getting started -- Making connections -- Choosing software -- Curating content -- Automating your feed -- Push publishing -- Using analytics -- Appendix A: University of Central Florida libraries social media guide -- Appendix B: San Mateo County libraries social media procedures.