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The gold standard : giving your customers what they didn't know they wanted  Cover Image Book Book

The gold standard : giving your customers what they didn't know they wanted

Cowie, Colin, 1962- (author.).


"Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable 'wow' events for the world's most demanding clients. If you're searching for ways to ensure your customers walk away from your company with a smile on their face and a plan to return, you found it. And any business organization can adapt the tools and techniques in this book. Colin Cowie, one of the world's most sought-after event planners, shares the hard-won and hard-nosed advice he has learned through entertaining and engaging stories and examples. He gives readers the indisputable blueprint for creating a customer-service culture that anyone can tailor to their own needs, whether you're a shopkeeper, corporate marketing director, or budding event planner. Upon coming to the United States from South Africa with $400 in his pocket, Colin built his highly successful catering and event-planning business from the ground up to become event planner to the most respected tastemakers and personalities in the world--including Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, and Kim Kardashian, to name a few."--Amazon.

Record details

  • ISBN: 9781400224005 (hardcover)
  • ISBN: 1400224004 (hardcover)
  • Physical Description: xxxiv, 204 pages ; 24 cm
  • Publisher: [New York] : HarperCollins Leadership, an imprint of HarperCollins Focus LLC, [2021]

Content descriptions

General Note:
Includes index.
Subject: Customer services.
Customer relations > Management.
Consumer satisfaction.
Success in business.
Consumer Behavior
Service à la clientèle.
Consommateurs > Satisfaction.
Succès dans les affaires.
Consumer satisfaction.
Customer relations > Management.
Customer services.
Success in business.

Available copies

  • 1 of 1 copy available at State Library of Alabama.


  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
APLS 658.812 COW 2021 31291002951745 STACKS Available -

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