Includes bibliographical references and index.

Libraries and marketing with technology / Anita R. Dryden, University of Houston Libraries -- Using Facebook to market libraries / Mindy Tomlin, University of Texas at Tyler -- Using wikis to market services and resources / Megan Kocher, University of Minnesota -- Using video-sharing sites to market your library / Katie Buehner, University of Houston Libraries -- Outreach and marketing using Pinterest / Shae Martinez, Texas Health Presbyterian Hospital Dallas, Medical Library; Joyce McFadden, Baylor Health Sciences Library -- Marketing libraries with Google+ / Amy West, University of Minnesota -- Foursquare : a new marketing tool / Anne Rauh, Syracuse University; Carolyn Rauber, University of Minnesota, Twin Cities -- Using blogs to market library services and resources / Carrie Moore, Boise State University; Julia Stringfellow, Boise State University; Amy Vecchione, Boise State University; Memo Cordova, Boise State University -- QR codes and libraries / Janet Hack, University of Maryland; Ilana Kingsley, University of Alaska Fairbanks -- Twitter as a marketing tool for libraries / Laura Carscaddon, Georgia State University; Kimberly Chapman, University of Arizona.