Library marketing basics

Summary:

Librarians can do some effective marketing and promotional work without being experts in the field, but you still need to put in some study time. Polger explains the what, why, and how of the craft and presents a logical approach to all the concepts you need to know. He emphasizes the important of market research before beginning the planning. -- adapted from Foreword.

Record details

ISBN: 9781442239623
ISBN: 144223962X
ISBN: 9781442239630
ISBN: 1442239638
Physical Description: xvi, 315 pages : illustrations ; 24 cm
Publisher: Lanham, Maryland : Rowman & Littlefield, [2019]
Copyright: ©2019

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

What marketing really is -- Segmentation: identifying your target market -- Data drives decisions: understanding market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing your library.