Book
The librarian's nitty-gritty guide to content marketing
"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers" -- Provided by publisher.
Record details
- ISBN: 9780838914328 (print : alk. paper)
- Physical Description: pages cm
- Publisher: Chicago : ALA Editions, An imprint of the American Library Association, 2016.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Get over yourself -- Should you care about content marketing? (yeah, probably.) -- Identifying your audience(s) -- Planning not to fail -- Writing so people might give a damn -- Common mistakes: getting better, going forward -- Are you actually succeeding? (and how do you know?) -- Afterword. |
Search for related items by subject
| Subject: | Libraries > Marketing. Relationship marketing. Libraries > Customer services. Internet marketing. Organizational effectiveness. |
Available copies
- 1 of 1 copy available at State Library of Alabama.
Holds
- 0 current holds with 1 total copy.
Show All Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|
| LDR | 02346cam a22004218i 4500 | ||
|---|---|---|---|
| 001 | 237454 | ||
| 003 | EG-AL | ||
| 005 | 20160819191815.0 | ||
| 008 | 160311s2016 ilu b 001 0 eng | ||
| 906 | . | ‡a0 ‡bvip ‡corignew ‡d1 ‡eecip ‡f20 ‡gy-gencatlg | |
| 925 | 0 | . | ‡aacquire ‡b2 shelf copies ‡xSel/rjc, 2016-06-06 |
| 955 | . | ‡bxk20 2016-03-11 ‡ixk20 2016-03-11 RUSH to Dewey ‡wxk14 2016-03-11 to CIP ‡axn14 2016-06-01 1 copy rec'd., to CIP ver. | |
| 010 | . | ‡a 2015046381 | |
| 020 | . | ‡a9780838914328 (print : alk. paper) | |
| 020 | . | ‡z9780838914359 (pdf) | |
| 020 | . | ‡z9780838914366 (epub) | |
| 020 | . | ‡z9780838914373 (kindle) | |
| 040 | . | ‡aDLC ‡beng ‡cDLC ‡erda | |
| 042 | . | ‡apcc | |
| 050 | 0 | 0. | ‡aZ716.3 ‡b.S645 2016 |
| 082 | 0 | 0. | ‡a021.7 ‡223 |
| 100 | 1 | . | ‡aSolomon, Laura, ‡d1967- ‡eauthor. |
| 245 | 1 | 4. | ‡aThe librarian's nitty-gritty guide to content marketing / ‡cLaura Solomon. |
| 246 | 3 | 0. | ‡aContent marketing |
| 263 | . | ‡a1111 | |
| 264 | 1. | ‡aChicago : ‡bALA Editions, An imprint of the American Library Association, ‡c2016. | |
| 300 | . | ‡apages cm | |
| 336 | . | ‡atext ‡2rdacontent | |
| 337 | . | ‡aunmediated ‡2rdamedia | |
| 338 | . | ‡avolume ‡2rdacarrier | |
| 504 | . | ‡aIncludes bibliographical references and index. | |
| 520 | . | ‡a"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers" -- ‡cProvided by publisher. | |
| 505 | 0 | . | ‡aGet over yourself -- Should you care about content marketing? (yeah, probably.) -- Identifying your audience(s) -- Planning not to fail -- Writing so people might give a damn -- Common mistakes: getting better, going forward -- Are you actually succeeding? (and how do you know?) -- Afterword. |
| 650 | 0. | ‡aLibraries ‡xMarketing. | |
| 650 | 0. | ‡aRelationship marketing. | |
| 650 | 0. | ‡aLibraries ‡xCustomer services. | |
| 650 | 0. | ‡aInternet marketing. | |
| 650 | 0. | ‡aOrganizational effectiveness. | |
| 963 | . | ‡aRussell Damian; phone: 312-280-2426; email: rdamian@ala.org; bc: rdamian@ala.org | |
| 901 | . | ‡a19011693 ‡bSystem Local ‡c237454 ‡tbiblio | |
