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The librarian's nitty-gritty guide to content marketing  Cover Image Book Book

The librarian's nitty-gritty guide to content marketing


"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers" -- Provided by publisher.

Record details

  • ISBN: 9780838914328 (print : alk. paper)
  • Physical Description: pages cm
  • Publisher: Chicago : ALA Editions, An imprint of the American Library Association, 2016.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Get over yourself -- Should you care about content marketing? (yeah, probably.) -- Identifying your audience(s) -- Planning not to fail -- Writing so people might give a damn -- Common mistakes: getting better, going forward -- Are you actually succeeding? (and how do you know?) -- Afterword.
Subject: Libraries > Marketing.
Relationship marketing.
Libraries > Customer services.
Internet marketing.
Organizational effectiveness.

Available copies

  • 1 of 1 copy available at State Library of Alabama.


  • 0 current holds with 1 total copy.
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