Intentional marketing : a practical guide for librarians

Ottolenghi, Carol, 1959- (author.).

Summary:

"User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"-- Provided by publisher.

Record details

ISBN: 9781538108482
ISBN: 1538108488
Physical Description: xviii, 169 pages : illustrations ; 28 cm.
Publisher: Lanham : Rowman & Littlefield, [2018]
Copyright: ©2018

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

Intentional marketing & your library -- Cultivating your library's #1 stakeholder group and marketing force -- Adopt and adapt: marketing ideas come from everywhere -- Artifacts are not just for archeologists -- Branding, social media & communications best practices -- Content is king! (and not just in social media) -- Digitizing with intent -- Using displays and exhibits to strut your (library's) stuff -- Outreach is just getting into their space -- Programming to market -- Spreading the word intentionally: word-of-mouth-marketing.