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Library marketing basics  Cover Image Book Book

Library marketing basics

Polger, Mark Aaron, (author.).


Librarians can do some effective marketing and promotional work without being experts in the field, but you still need to put in some study time. Polger explains the what, why, and how of the craft and presents a logical approach to all the concepts you need to know. He emphasizes the important of market research before beginning the planning. -- adapted from Foreword.

Record details

  • ISBN: 9781442239623
  • ISBN: 144223962X
  • ISBN: 9781442239630
  • ISBN: 1442239638
  • Physical Description: xvi, 315 pages : illustrations ; 24 cm
  • Publisher: Lanham, Maryland : Rowman & Littlefield, [2019]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
What marketing really is -- Segmentation: identifying your target market -- Data drives decisions: understanding market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing your library.
Subject: Libraries > Marketing.
Libraries > Marketing.

Available copies

  • 1 of 1 copy available at State Library of Alabama.


  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
APLS 021.7 POL 31291002936076 Stacks Available -

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