Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches

Summary:

One thing all libraries have in common is their mission to bring information to the masses. To be relevant in this new technological age, you must ramp up your marketing by thinking like a business. You need to identify your patrons and what keeps them coming back, as well as discovering ways to get more of them. Watson-Lakamp shows you how to set up a marketing plan-- without panicking. And maybe even while having fun.

Record details

ISBN: 9781610698931
ISBN: 1610698932
Physical Description: xii, 120 pages ; 26 cm
Publisher: Santa Barbara, California ; Libraries Unlimited, An Imprint of ABC-CLIO, LLC, [2015]

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references (pages 111-115) and index.
Formatted Contents Note:	Getting your library in order -- Everyone is in marketing -- Promoting events and programs -- New twists on traditional techniques -- Get social with your library -- Social media best practices -- Other new technologies : video, QR codes and more -- Advocacy and fundraising -- Toolbox tidbits -- Final thoughts.