The gold standard : giving your customers what they didn't know they wanted / Colin Cowie.
"Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable 'wow' events for the world's most demanding clients. If you're searching for ways to ensure your customers walk away from your company with a smile on their face and a plan to return, you found it. And any business organization can adapt the tools and techniques in this book. Colin Cowie, one of the world's most sought-after event planners, shares the hard-won and hard-nosed advice he has learned through entertaining and engaging stories and examples. He gives readers the indisputable blueprint for creating a customer-service culture that anyone can tailor to their own needs, whether you're a shopkeeper, corporate marketing director, or budding event planner. Upon coming to the United States from South Africa with $400 in his pocket, Colin built his highly successful catering and event-planning business from the ground up to become event planner to the most respected tastemakers and personalities in the world--including Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, and Kim Kardashian, to name a few."--Amazon.
- ISBN: 9781400224005 (hardcover)
- ISBN: 1400224004 (hardcover)
- Physical Description: xxxiv, 204 pages ; 24 cm
- Publisher: [New York] : HarperCollins Leadership, an imprint of HarperCollins Focus LLC, 
- Copyright: ©2021
Search for related items by subject
- 1 of 1 copy available at State Library of Alabama.
- 0 current holds with 1 total copy.