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Marketing and social media : a guide for libraries, archives, and museums  Cover Image Book Book

Marketing and social media : a guide for libraries, archives, and museums

Mon, Lorri M., (author.). Koontz, Christie, (author.). Koontz, Christie. Marketing and social media. revision of: (Added Author).


"Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is both an introductory textbook and a guide for working professionals in libraries, archives, and museums interested in developing well-planned evidence-based marketing campaigns. This second edition features a new final chapter offering step-by-step guidance for brand new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization"--Publisher's description.

Record details

  • ISBN: 9781538142943 (hardcover)
  • ISBN: 1538142945 (hardcover)
  • ISBN: 9781538142950
  • ISBN: 1538142953
  • Physical Description: xi, 310 pages : illustrations ; 23 cm
  • Edition: Second edition.
  • Publisher: Lanham, Maryland : Rowman & Littlefield, [2021]

Content descriptions

Bibliography, etc. Note:
Includes bibliographic references (pages 297-302) and index.
Formatted Contents Note:
A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT: strengths, weaknesses, opportunities, and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place: channels of distribution -- Promotion: not the same as marketing -- Case studies -- Marketing evaluation -- From the social media manager's perspective: putting it all together.
Subject: Libraries > Marketing.
Archives > Marketing.
Museums > Marketing.
Social media.
Online social networks > Library applications.
Social Media.
Médias sociaux.
Réseautage personnel (Informatique) dans les bibliothèques.
social media.
Libraries > Marketing.
Museums > Marketing.
Online social networks > Library applications.
Social media.

Available copies

  • 1 of 1 copy available at State Library of Alabama.


  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
APLS 021.7 MON 2021 31291002955456 PROFESSIONAL DEVELOPMENT Available -

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